Real Estate CRM Features

Run your whole team on a single subscription. $125 base + $75/additional seat, with $30/seat of AI credits pooled across the team. Same RealtorPulse product everyone gets — agents keep their own listings, leads, and personal portfolios; only billing and AI credits are shared.

• Per-listing team-share toggle (CRM-internal vs. public-on-team-site)
• Team public site at team-yourname.realtorpulse.app with merged listings + member directory
• Lead routing rules (round-robin or assigned to a specific member)
• Broker dashboard with per-member usage caps + per-feature throttles
• Annual prepay saves 17%

Your AI-powered chat assistant works around the clock, engaging website visitors the moment they land on your site. It answers property questions using your actual listing data, qualifies buyers and sellers based on their timeline and budget, and captures contact information naturally through conversation. The AI learns your market, understands your inventory, and can be trained with your own FAQs to sound exactly like you. Whether it's 2 AM on a Saturday or during your busiest open house, every visitor gets instant, personalized attention.

• Instant response to visitor inquiries
• Property-specific answers from your listings
• Automated lead qualification
• Appointment booking integration

Stop losing leads in spreadsheets and sticky notes. RealtorPulse gives you a complete view of every prospect from first contact to closing day. Automatic lead scoring identifies your hottest opportunities so you know exactly who to call first. Visual pipeline boards show where every deal stands at a glance. Complete contact history means you'll never ask "where did this lead come from?" again. Filter by source, status, property type, budget, or timeline to focus your energy where it matters most.

• Lead scoring and prioritization
• Pipeline visualization
• Contact history tracking
• Custom tags and filters

Let your AI assistant book showings directly from chat conversations—no back-and-forth emails required. Two-way calendar sync with Google Calendar, Outlook, and iCal means your availability is always current. Automated text and email reminders go out before every appointment to reduce no-shows. Clients can reschedule themselves through a simple link. You'll spend less time coordinating logistics and more time actually showing properties and closing deals.

• Two-way calendar sync
• Automated appointment reminders
• Time zone handling
• Availability management

Nurture leads on autopilot with intelligent email sequences. Set up drip campaigns that automatically send market updates, new listings, and personalized check-ins based on each lead's interests and timeline. First-time buyers get educational content. Luxury clients get exclusive previews. Sellers get market reports. Real-time tracking shows who's opening, clicking, and engaging so you know when someone's ready to move forward. No more leads going cold because you got too busy to follow up.

• Drip campaign automation
• Email templates for realtors
• Open and click tracking
• Personalization tokens

Upload your listings, contracts, market reports, neighborhood guides, and FAQs to a centralized knowledge base. Your AI assistant automatically uses this information to answer client questions accurately and consistently. When someone asks about school districts, HOA fees, or property details, the AI pulls from your actual documents—not generic internet answers. Keep everything organized, searchable, and instantly accessible to both you and your AI-powered assistant.

• Listing information storage
• Contract templates
• Market report uploads
• AI-powered search

Know exactly which marketing channels are generating your best leads. RealtorPulse tracks every lead from source to close, showing you the true ROI of your chat widget, micro-sites, open houses, social media, and paid advertising. See conversion rates at each pipeline stage. Identify bottlenecks in your sales process. Make confident, data-driven decisions about where to invest your marketing budget. Stop guessing and start knowing what's actually working for your business.

• Lead source attribution
• Conversion rate tracking
• Revenue analytics
• Performance dashboards